Hi, I'm Jessica Ward

I enjoy solving complex business challenges through strategic planning, cross-functional collaboration, and data-driven marketing. My background includes leading product launches, implementing marketing technologies, developing content strategies, and managing integrated campaigns that connect products with the right audiences. That’s the short version - this page fills in the details.

Experience

2015-2017

Plymovent

Led North American product marketing initiatives for industrial air filtration and extraction solutions, developing go-to-market strategies, product messaging, digital campaigns, and sales enablement content. Partnered with product management, engineering, and sales to support product launches and create customer-focused marketing materials across web, email, and trade show channels.

2017-2018

Kramer

Led North American product marketing initiatives for industrial air filtration and extraction solutions, developing go-to-market strategies, product messaging, digital campaigns, and sales enablement content. Partnered with product management, engineering, and sales to support product launches and create customer-focused marketing materials across web, email, and trade show channels.

2018-2019

API Technologies

Led North American product marketing initiatives for industrial air filtration and extraction solutions, developing go-to-market strategies, product messaging, digital campaigns, and sales enablement content. Partnered with product management, engineering, and sales to support product launches and create customer-focused marketing materials across web, email, and trade show channels.

2019-2022

Cisco

Contract role as Partner Marketing manager from 2019-2021 and Content Manager from 2021-2022, North American product marketing initiatives for industrial air filtration and extraction solutions, developing go-to-market strategies, product messaging, digital campaigns, and sales enablement content. Partnered with product management, engineering, and sales to support product launches and create customer-focused marketing materials across web, email, and trade show channels.

2023-2026

comarch

Led North American product marketing initiatives for industrial air filtration and extraction solutions, developing go-to-market strategies, product messaging, digital campaigns, and sales enablement content. Partnered with product management, engineering, and sales to support product launches and create customer-focused marketing materials across web, email, and trade show channels.

Projects

Overview

Supported the integrated go-to-market launch of Comarch's first owned U.S. data center campus in Mesa, Arizona, helping establish and expand the company's data center services presence in the North American market. Partnered with technical and business teams to understand the facility's infrastructure, IBM technologies, certified expertise, and target customer needs, translating complex capabilities into marketing strategies before the campus opened. Executed integrated campaigns spanning public relations, digital marketing, media partnerships, thought leadership, and industry events to build awareness, engage enterprise audiences, and support customer acquisition throughout the construction and launch phases.

Bringing a new Data Center to Market

Developing the go-to-market strategy for Comarch's first owned U.S. data center campus.

Modern commercial building with glass facade and wooden accents, labeled COMARCH, located in a parking lot with a few cars and trees.
Graphic showing digital data streams with text indicating Comarch Data Center was featured in Forbes.

    • Researched the data center's infrastructure, IBM technologies, and certified expertise to define marketable service offerings.

    • Identified target audiences and customer needs to shape messaging and positioning.

    • Developed the marketing strategy prior to the facility opening to build awareness before services were fully operational.

    • Supported PR initiatives promoting Comarch's U.S. expansion and new data center.

    • Coordinated media opportunities, contributing to coverage in Forbes and industry publications.

    • Helped position Comarch as a growing provider of enterprise data center services in North America.

    • Executed integrated digital and social campaigns supporting the launch.

    • Promoted campaign content across owned and partner channels.

    • Generated 1M+ social media impressions while increasing awareness and website traffic.

    • Established and managed strategic media partnerships to expand campaign reach.

    • Collaborated with organizations such as Data Center World to connect with enterprise technology audiences.

    • Supported co-marketing initiatives that increased visibility within the data center industry.

    • Supported marketing for trade shows, launch events, and industry conferences.

    • Developed promotional assets and campaign messaging to drive engagement before and after events.

    • Worked with internal stakeholders and partners to deliver a consistent launch experience.

    • Built market awareness while the data center was still under construction.

    • Supported marketing efforts that contributed to securing the campus's first customer.

    • Helped establish Comarch's first owned U.S. data center as the foundation for continued growth in the North American market.

Launching Echo Loyalty

Ready-to-use customer loyalty platform for the mid-market

Overview

Led the product marketing launch of Echo Loyalty, a SaaS customer loyalty platform designed for mid-market businesses. Defined the go-to-market strategy, product positioning, and marketing foundation while introducing HubSpot as the platform's first marketing automation and CRM solution. Partnered with a European-based marketing agency and cross-functional stakeholders to execute integrated campaigns, establish scalable lead generation processes, and expand the company's marketing approach to better serve the mid-market. Although the product was discontinued following a company acquisition, the success of the marketing infrastructure and processes established during the launch contributed to HubSpot's adoption as the company's global CRM and marketing automation platform.

    • Led the product marketing launch for a new SaaS loyalty platform targeting the mid-market.

    • Developed product positioning, messaging, and value propositions for prospective customers.

    • Defined target audiences and go-to-market strategy to support product adoption.

    • Led the implementation and setup of HubSpot as the company's marketing automation and CRM platform.

    • Built scalable marketing workflows, lead management processes, and campaign infrastructure.

    • Established the foundation for future marketing automation and customer lifecycle programs.

    • Oversaw integrated marketing campaigns supporting product awareness and lead generation.

    • Collaborated with a European-based marketing agency to execute digital marketing initiatives.

    • Coordinated campaign planning, execution, and performance across multiple channels.

    • Partnered with product, sales, and marketing stakeholders to align launch activities and customer messaging.

    • Worked across international teams to support product launch initiatives and marketing execution.

    • Successfully launched Echo Loyalty and expanded the company's marketing efforts into the mid-market segment.

    • Demonstrated the value of HubSpot, leading to its approval as the organization's global marketing automation and CRM platform.

    • Established scalable marketing processes that continued to support the business following the acquisition.